What is the difference between translation, localization, and transcreation?

Translation converts text accurately from one language to another — right for technical or factual content. Localization adapts the message to fit cultural context and local norms — the default for most marketing. Transcreation rewrites the content creatively while preserving brand intent — used when emotional impact matters more than literal accuracy.

How does AI translation maintain brand voice across languages?

LINA uses a structured knowledge layer called Brand DNA — brand-level rules, market-level adaptations, and personal preferences that are applied automatically to every translation.

What is a translation segment?

A segment is a logical unit of content — roughly 20 words or 100 characters. Segments are used to measure translation capacity.

How is AI marketing translation different from using ChatGPT or DeepL?

General AI tools and standard MT engines have no memory of your brand. They translate without context, terminology rules, or tone guidelines. LINA applies your brand knowledge before generating a single word, producing output that's closer to publish-ready.

Reach at scale without losing control.

LINA is an AI translation, localization and transcreation platform for central marketing teams working across several markets. It applies each brand's approved style, terminology and past translations to every output.

One source. Every market.

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GLOBAL B2B CASE

A global automotive brand needed to deliver an urgent press release across Europe.

10 → 1: working days to get one release into every market
98%: went out with no changes from the markets
5: markets live at once

Most teams don't have a translation problem. They have a distribution problem.

The spreadsheet shuffle

Content goes out in Excel. Markets need to review. Update. Provide back. Central team needs to chase. Then update the assets.

Same claims, retranslated every time

Markets retranslate the same claims, product names and local conventions with every communication. Nothing gets saved for the next time.

Translation as a side job

One person covers four markets. Sales colleagues squeeze the reviews in between their real work.

Fast, but not your voice

AI chatbots are fast and sound local. But they either ignore your terms and formats. Translation management engines preserve your terms and formats. But they neglect the tone and sound like a machine translated to your language.

Sound familiar? That's what LINA was built for.

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Three translation modes. All in one platform.

Every piece of marketing content needs a different approach. Pick translation for accuracy, localization for cultural fit, or transcreation for creative impact — LINA adapts to each.

Translation

LITERAL & PRECISE

For precise translation with the least interpretation.

Choose the translation mode when you want to limit ambiguity. Technical documentation, legal materials, product specs – everything that must be exact.

Localization

ADAPTIVE & NATURAL

For content that needs to feel local, not just translated.

When you want to adapt copy from the original. LINA adjusts tone, format, and cultural references so your content feels native to each market, not just correct in it.

Transcreation

CREATIVE & RE-IMAGINED

For messaging with native texture and a palatable, on-brand feel.

Transcreation is the creative mode. For campaigns, slogans, and ad copy where emotional impact matters more than literal accuracy. LINA uses your brand voice as a creative brief and rewrites for resonance.

Your brand voice, learned and applied across every language.

LINA builds a structured brand memory — your style guide, terminology rules, and translation memory — organized in a hierarchy. Brand-level rules set the global standard. Markets adapt within it. Teams refine further. Everything stays in sync.

Brand level

Your brand voice, tone, and audience. Formal or informal address. Approved terminology, your "do not touch" list — applied automatically, every translation, every market.

Market level

What works in Germany doesn't work in France. Local teams adapt tone, terminology, and cultural references — without breaking the global standards.

Personal level

Team members have their own preferences. LINA allows for further specification on the user level.

LINA learns

Every edit, every approval, every correction feeds back into the system. The more you use it, the more it sounds like you.

Your team stays in control

Nothing enters the memory without approval. Admins decide what sticks. Your brand evolves — on your terms.

All that. And then some.

Built for the full reality of marketing translation – not the straightforward part.

One market. Sometimes four languages.

Belgium speaks French and Dutch. Switzerland speaks four languages. LINA handles market-level language complexity without splitting your workflow or your brand rules.

LINA market language selector showing Switzerland with German, French, and Italian options

Not happy with a line? Tell LINA why.

Select any segment, write an instruction, and LINA refines it on the spot. Every correction feeds back into the memory — so the same fix never needs to happen twice.

Instagram isn't LinkedIn. LINA knows the difference.

A campaign line for Instagram is not the same as one for LinkedIn. LINA adapts length, tone, and format to the channel – so your copy is publish-ready, not just translated.

LINA channel selector showing social, web, email, and LinkedIn options for tone adaptation

Your content, your way of reviewing it.

Short social copy reads differently than a press release. LINA's review layouts adapt to what you're working on — so you stay focused, not fighting the interface.

Simple pricing. No surprises.

Seat-based plans that scale with your team. Each tier includes a translation capacity pool and Brand DNA capacity — both shared across your organization.

Tier	Seats	Segments per seat	DNA Entries	Price per seat
Tier 1	Up to 10 seats	3,500	200	€50/month
Tier 2	Up to 30 seats	4,500	300	€40/month
Tier 3	Up to 50 seats	5,000	400	€30/month
Custom	50+	6,000	500	Let's talk

Every team runs differently. If your setup doesn't fit these tiers, we'll build something that does.

All plans include access to all three translation modes, full Brand DNA hierarchy, and usage monitoring.